GFiber Webpass Sign up flow

Redesigning the sign up to increase conversion accross several steps of the flow for potential residential customers.

Platform

My Role

Timeline

Desktop & Mobile Web

UX Design

1 month (2024)

GFiber Webpass delivers high-speed internet services to apartment complexes and multi-dwelling buildings across 9 major U.S. cities.

In the first quarter of 2024, we noticed the buyflow's conversion funnel was underperforming, leading to a collaboration of Product, Content, Analytics and the Design team. Our goal was to bring residential signups above target.

Background & Insights

Plans page conversion was signficantly lower for apartments than single family homes.

GFiber operates with 2 broad products, GFiber and GFiber Webpass. They are hosted on different websites. Customer base for GFiber Webpass is predominantly apartments residents. 

The UI didn't reflect the GFiber brand at all.

If one compared the buyflow to the rest of the website, it looked completely alien, making it less reliable and seemingly unsafe for transactions. 

Traffic sources varied in signup conversions.

Traffic coming in from local city ads was our focus because there is confirmed availability of our service in those areas.

Impact and highlights of the redesign

Internet plans step continuation rate

WiFi equipment step continuation rate

Order cofirmation step continuation rate

We did a quick re-skin of the 'non-eligible for service' page

Let's work together 🥂

Reach out to me at [email protected]